Jill Lublin's  free newsletter offers an amazing opportunity to understand the world of public relations. It is filled with practical information and exciting, easy to use and cost effective tips. Our newsletter takes less than a minute to read and is simple to implement.

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EAT, SLEEP AND BREATHE PUBLICITY
Publicity never sleeps; it's an ongoing, 24/7 process that never stops. Publicity accompanies you everywhere. Even when you hire marketing or promotion professionals, you remain responsible for your own publicity. Self-promotion is essential! It conveys enthusiasm, shows your conviction and passion for your work. Don't be shy, embarrassed or rely on others to champion your cause. Look at successful people you know. Most quickly let everyone know.

		Who they are
		What they do and
		How it can help

When you promote yourself, be prepared to answer questions. Ask people who they know who could use your product or service. Do they know people in the media who you could contact?

Increasing visibility and building name recognition requires repetition. Repetition makes the unfamiliar familiar; it breaks down barriers and opens doors. When your name and message become familiar, you gain credibility and become a known commodity.

Learn to spot promotional opportunities and how capitalize on them. Always be alert for openings to spin to your advantage. At first, it may feel awkward, pushy or overly aggressive. But before long, you'll develop a knack for when to jump in and when to back off.