As we come to the final stretch on the election campaign, I find myself thinking about the word change and how to “Get Noticed”.  It’s been interesting watching the campaign and all the tactics each one has used to get noticed - including Obama picking an experienced Vice Presidential running mate and McCain picking a fairly young woman.  I keep getting asked on major radio stations across the country for branding comments -most importantly - does Tina Fey’s imitation of Sarah Palin help or hurt her?  I actually thought it was good for Sarah to go on Saturday Night Live and laugh with the people who were laughing at her.  Yet, once again, she proved she doesn’t really know how to speak without scripts and speeches written for her. I don’t think it helped her win over voters and only made people laugh more at her!   Well, so much for getting noticed in a positive way. You noticed both campaigns had key words the entire time…Obama was for change; McCain and Palin used (and overused) maverick.
If you’re a business owner and want to Get Noticed… I recommend, like in politics, do things that are out of the ordinary.  Show people you are laughing with them so they won’t laugh at you.  Find a word that sums up your business that people can use when thinking of you.  For more go to jilllublin.com and check out my Crash Courses in Publicity to help you get noticed in an economic way!

I was recently speaking in Calgary Canada for eWomenNetwork. It was so interesting to see the difference in the economic outlook of Canadians vs. The Americans. They understand the immediate importance of investing in promotion and marketing. They understand that even though the economy is suffering a bit - it’s so important to utilize and implement the power of publicity.  I also had some amazing talks with people about McCain vs. Obama.  Every Canadian agreed that if Obama doesn’t win - we’ll all be in trouble. I joked that if Obama didn’t win I might become the newest Canadian.
 

I’ve been a guest on multiple national radio shows across the US with my thoughts on Sarah Palin’s appearance on Saturday Night Live. I’ve been asked repeatedly did I think she was properly branded by that based on my newest book “Get Noticed…Get Referrals” published McGraw Hill.  Here’s what I feel - I do think our nation has to laugh right now. I think Sarah was smart to go on and deal with it head on. I don’t think she was quite as funny as she could have been and did not take advantage of a brilliant marketing tactic and great ratings.  She just doesn’t have a natural verve and spontaneous way about her. Sarah is only good when she is scripted and I might actually vote for Tina Fey for Vice President!

The debates last night were a great reflection of two candidates that are clearly well spoken. I think Barak Obama won hands down without breaking a sweat. The demeaning “this one” comment from John McCain was unwarranted. Barak showed his wisdom is way above his years in office and his leadership is what is warranted. They both performed cool under pressure, held their ground, and didn’t go so much for the attacks which I found refreshing.