Here's a nice new book that will help you develop the crucial entrepreneurial skill of generating publicity — frugally. Guerilla Publicity by Jay Conrad Levinson, Rick Frishman and Jill Lublin, extends a popular line of "guerilla" guides stretching back nearly 20 years to the extremely successful Guerilla Marketing title. "In a nutshell, guerillas are business operators who substitute time, energy and imagination for money," write the authors. "Unlike traditional marketing, which is geared to big businesses who have big dreams rather than big bankrolls." In this book the authors provide hundreds of tips on how to bootstrap publicity. They show how to create a killer press kit, how to write a pithy sound bite, when and how to contact the media, and how to develop a compelling story about your product or service. And, the book contains a rich appendix with more than 60 pages of sample press releases and other documents that help you plug in — and plug — your own story.