Escalating Your Success with Free Publicity

(Novato, CA)... One of the main new year's resolutions small businesses make at the start of a new year is to find ways of increasing their income. One of the ways to do that is through free publicity. Guerrilla Publicity best selling author, Jill Lublin holds the keys to growing your business without spending a fortune.

Master showman PT Barnum said, "A terrible thing happens without publicity ... NOTHING!" Jill Lublin agrees "You need people to know about you to remain in business. Publicity is the most overlooked marketing tool and also the least expensive, least risky, and most effective tool available."

Jill's five things you can do to become a guerrilla publicist on a shoestring budget:

1. Know who you are, what you want, and sing your praises often
   
   
2. Build relationships with a targeted market
   
   
3. Play the numbers game - and play it well
   
   
4. Be prepared for anything
   
   
5. Get yourself out there

Summing it up — Now at the start of this new year is the time to take action. Make publicity a mindset in your life. Always look for ways to publicize yourself and opportunities will appear. Take the time to establish your credibility and build for the long run. Prepare - and you will be rewarded.

Jill Lublin is an internationally acclaimed speaker and best selling author of the books, Guerrilla Publicity and Networking Magic. She is the CEO of the strategic consulting firm Promising Promotion and founder of GoodNews Media, Inc. Jill hosts the nationally syndicated radio show Do the Dream, has a TV show called The Connecting Minute, and is working on her third book.