Top public relations expert, Jill Lublin, has joined forces with Jay Conrad Levison, creator of the Guerilla Marketing series, and public relations expert Rick Frishman to author #8 Amazon.com best selling, Guerilla Publicity. Part of the Guerilla Marketing series, Guerilla Publicity contains hundreds of proven techniques and sure-fire tactics for any business, large or small, to launch an effective and creative publicity campaign.

"The size and type of new media has changed with an increase in cross-ownership of media outlets by large conglomerates, the explosion of the Internet, the shortening of the new cycle, and a consumer public with a shrinking attention span," explains Jill Lublin. "You have to create the Ôoooh-aaah factor to get attention."

Guerilla Publicity empowers you with "combat ready" publicity techniques.

• How can a business maximize company dollars?
• Where does a struggling non-profit find financing for promotion?
• How does a first time author with limited royalty checks advance his book with a PR campaign that is affordable?

Guerilla Publicity

• Millions of dollars of industry secrets revealed by the pros
• Maximum publicity for a minimum investment
• A trio of professionals, with over 75years combined experience, provides techniques that produce proven results.