Networking: The Magic Connection
How valuable is networking in finding a new job and/or increase sales? It's a rhetorical question. But how about using the same techniques to find the best doctors, lawyers, accountants? Even the best homes and schools as well as jobs?

Not only is it a possibility, it's a certainty, according to public relations exec Rick Frishman and marketing consultant Jill Lublin, if you follow the formula outlined in their high-powered Networking Magic (Adams Media).

A front-cover blurb from literati heavyweight John "Men Are from Mars, Women Are from Venus" Gray says this book "will change your life." On the back cover, Harvey "Swim with the Sharks Without Being Eaten Alive" Mackay states, "Networking will change your life, and this book will get you started." In its first eight pages 41 equally well-known authors and business leaders sing the same praiseful refrain. And speaking about practicing what you preach, I counted a networking community of no less than 127 friends and contributors the authors acknowledge, "made the book possible."

There's nothing particularly mysterious about networking. It's "the process of building and maintaining relationships," the authors say. Where the magic comes in, is how you do it. Starting with the basic fundamentals of networking the book is separated into five categories: cold calls, leads, cold introductions, warm introductions and personal introductions. Chapters are devoted to such subjects as approaching the best targets, evaluating networking groups and events, and networking do's and don'ts. At the end of each chapter a series of action steps summarize suggestions and mark the reader's progress.

A valuable tool for marketing yourself and/or your business, here's networking legerdemain that can advance your career and—is it possible?—change your life.
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