'Guerilla Publicity' offers crash course in PR

High profile PR executive Jill Lublin, co-author of "Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars," will hold a presentation and book signing at Rochester Hills Barnes & Noble on March 19 at 7:30p.m.

"Guerilla Publicity" answers the question "how do I get publicity and look like the big boys?" by providing a solution for any business looking to launch a professional-looking but cost-effective PR campaign.

The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out while zeroing in on a targeted market. Lublin's presentations will include tips on:

• Practical publicity strategies to increase visibility
• Finding the essence of your message
• Establishing yourself as an expert
• Preparing a powerful press release
• Seven critical points in developing a marketing campaign
• Mistakes to avoid in working with the media

"Guerilla Publicity" contains practical examples, giving readers a chance to gain in-depth knowledge of public relations. Lublin's presentation and signing is free and open to the public.