Jill Lublin, chief executive of Promising Promotion, a Novato based public relations consulting firm is co-author of a new book, "Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars." The 320 page paperback co-authored with public relations experts Jay Conrad Levinson and Rick Frishman, will be published in June by Adams Media Corp. Lublin is the host of a radio show, "Do the Dream," and apublic speaker. Guerilla Publicity is part of a series created by Levinson called Guerilla Marketing; Frishman is president of Planned Television Arts.