IBI Faculty member, Jill Lublin, has joined forces with Hay Conrad Levinson and Rick Frishman to author bestseller, Guerilla Publicity. To succeed in any chosen field, you need effective public relations techniques. Guerilla Publicity contains hundreds of proven techniques and sure-fire tactics for the reader to conduct a solid publicity campaign.

Guerilla Publicity is part of the successful Guerilla Marketing series, which is celebrating its 20th anniversary of publication. Jay Conrad Levinson, creator of the Guerilla Marketing series, co-authored Guerilla Publicity with two of the countries top public relations experts, Jill Lublin and Rick Frishman. Jill Lublin is the CEO of the public relations consultancy, Promising Promotion, host of the syndicated radio show, Do the Dream, as well as an internationally renowned speaker.

Guerilla Publicity has been featured in Entrepreneur Magazine, Bloomberg TV and radio, Costco Magazine and Publisher's Weekly.