Jill Lublin talks about, "Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars."

The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. It also includes inside information on how to make friends in the media, methods to drumming up the best sound bite, straight-talk advice on 15 things the media loves and hates, and sample press releases and media kits —"Guerilla" style.