Guerilla Publicity
Adams Media, 320 pages

All business owners wonder, "How do I get publicity and look like the big boys?" The answer is provided in Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars— the solution to any business looking to appear bigger and get more exposure. Publicity provides credibility, increases visibility and boosts bottom lines. It is necessary for success and without it, nothing happens. When Guerilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. It was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, "Guerilla" name. Now comes the public relations bible for a new decade — Guerilla Publicity. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. Packed with proven insights and advice, each technique is presented in a short, easy-to-master format. Publicity is the least expensive, least risky and most effective marketing tool a company or product can have. So dive into Guerilla Publicity. It can change your life and can certainly change your business.