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Articles by Jill Lublin

Using Publicity to Increase Your Income
By Jill Lublin
For a new business, the ultimate objective of doing promotion and publicity is to, spread the word and consequently increase the revenue. No matter how good and extraordinary the service a business offers, unless it is backed by a solid publicity strategy, it will never yield any money and the whole uniqueness of the product would be futile.
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Make a Name for Your Business
By Jill Lublin
We live in a world of competition, where everyone is looking to beat the other. This competition can be evidently seen in the business world, where there are numerous companies that offer the same product or service, and to the same target market. In such case, a business needs to differentiate itself from its competitors to capture the attention of the audience and gain a better market share.
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Be Influential
By Jill Lublin
The best way to build or expand your business is to become influential; to convince others that your goods or services can improve their businesses or their lives. In order to become influential, get noticed. Getting noticed is the most powerful way to drive your business, increase your profitability, and your worth.
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Goals, Intentions, and Strategies to ...Get Noticed!
By Jill Lublin
Identify your objectives; know precisely what you want to achieve. When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will be to create a plan that will accomplish them.
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Where to – GET NOTICED!

By Jill Lublin
In whatever you do, take that first, essential step; dive into the water. You may have developed the ideal solution for a major problem or invented a product that fills a critical void, but what good are they if you never implement your plans. Don ’t waste your time sitting around, thinking, planning, and tinkering because you will never get your businesses off the ground. Instead, get started, do something, make a move. Put yourself out there and see where you land. Get wet; soaking wet.
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Top 10 Get Noticed! Tips

By Jill Lublin
Be yourself. Build on your assets and your uniqueness because they are really what people want. Clients and customers want you, your special viewpoint or approach; your unique insights or touch, not a weak imitation of someone else. Don ’t just be a copycat; find your own voice. Get noticed in your own way; in the manner most natural and comfortable to you. Examine the approaches that others have taken and then follow what feels natural for you. Trust yourself and your instincts.
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The Secrets to Successful Connecting

By Jill Lublin
Connecting is the art of building relationships; relationships that last. It ’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.
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How to Become a Celebrity On a Shoestring Budget

Five Things You Can Do To Become A Guerrilla Publicist
By Jill Lublin
Master showman PT Barnum said, "A terrible thing happens without publicity... NOTHING!" Whether you're a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky...
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Top Ten Tips for Writing a Press Release That Will Get Noticed

By Jill Lublin
1.Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit.
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GUERRILLA PUBLICITY - The Dos and Don'ts of Media Follow-up

By Jill Lublin
The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe.
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Networking; Connecting is the Key to Magical Networking

By Jill Lublin
Something strange happens to many women when they approach networking opportunities. They suddenly forget how to connect, simply going through the motions of shaking hands and exchanging business cards.
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The Do's and Don'ts of Networking

By Jill Lublin
Networking is the process of building and maintaining relationships. It's the development of a team that will support your efforts and the efforts of your network teammates to reach your respective goals. Networking is about forging bonds and sharing.
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Guerilla Publicity: The Dos and Don'ts of Media Follow-up

By Jill Lublin
The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe.
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The Publicity Hound Tips, tricks and tools for free publicity:
20 Questions to Keep You on the Guerilla Publicity Track

By Jill Lublin
Here are 20 questions to ask yourself to stay on the Guerilla Publicity Track. They are from my upcoming book, Guerilla Publicity, due out in March 2002, published by Adams Media Corporation.
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Top 10 Tips From The Hit Book, Guerilla Publicity

By Jill Lublin, Jay Conrad Levinson and Rick Frishman
1. Introduce yourself with a sound bite — Few people have time to listen to the full story. Use language that will grab and captivate the media, show them your star potential and make them want to move mountains to advance your career.
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Seven Steps to Getting Known — Guerrilla PR for the Entrepreneur

By Jill Lublin
So you've started your own business and you're ready to let the world (or your neighborhood) know. Now it's time to add public relations to the list of your entrepreneurial skills. Public relations is human relations and a critical aspect of growing your business.
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