Media Articles and Reviews

CoachVille Interview with Jill Lublin
By Kim George
Do you cringe at the idea of networking at a wedding? Anguish over how to make a memorable first impression or conduct the dreaded follow-up? What about getting your sound bite down?
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CoachVille Interview with Jill Lublin
By Kim George
Do you cringe at the idea of networking at a wedding? Anguish over how to make a memorable first impression or conduct the dreaded follow-up? What about getting your sound bite down?
Full Text

Novato Advance
The Business of Business: Expanding the definition of your network
By Al Coddington
Q: I have a small shop that sells skincare products. I would like to increase my volume by networking. I have tried networking with the professionals in my area — my doctor, my accountant, and so on — but it is no longer working for me. Do you have any good ideas to get my networking program on the rights track?
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Book Passage News & Review
Corte Madera, CA
Jill Lublin talks about, "Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars."
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Access Information
Newsletter Tip of The Month: Business Books
Networking Magic: Find the best — from doctors, lawyers, and accountants to homes, schools and jobs, by Jill Lublin, Rick Frishman and Mark Steisel, shows you how to use networking in business and in other aspects of life.
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Mark Victor Hansen's Weekly E-zine
Rich Results -
Become a Mega Networker in Life as Well as in Business
If you want the ability to locate the best stores in a community, fond the right organizations to join, or meet knowledgeable people to guide you in selecting a good activity for your child, then I recommend learning the magic of networking from my friends Rick Frishman and Jill Lublin, authors of "Networking Magic."
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Frequent Flyer — Making the Best of Business Travel
OAG Worldwide Limited
Networking: The Magic Connection
How valuable is networking in finding a new job and/or increase sales? It's a rhetorical question. But how about using the same techniques to find the best doctors, lawyers, accountants? Even the best homes and schools as well as jobs?
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O'Dwyer's PR/Marketing Communications
Books for PR People
...In this electronic age, it seems that people today meet in person less and less. However, some of the most important contacts people make in terms of both their personal and professional lives come from networking and meeting people face to face.
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Small Business Success E-News
Tulenko Center for Small Business
Publisher: Paul Tulenko, Ph.D. - MBA
This book is by the same pair of authors who brought you Guerilla Publicity (a book that should already be on your desk with lots of sticky-note tabs). They have done it again with a fresh new look at the subject of building, analyzing, selecting, and maintaining networks that can get you 'the best' every time, whether that best is a doctor, lawyer, accountant, job, sweetheart, or whatever.
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Bizlife Magazine
Bookshelf Browsing
All business owners wonder, "How do I get publicity and look like the big boys?" The answer is provided in Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars— the solution to any business looking to appear bigger and get more exposure.
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Business Advisor
Forward Again: Return to success with the right combination of employees, costs, customers and pricing
By Linda Formichelli
Refocus
For Jill Lublin, CEO of Promising Promotion in Novato, CA and author of Guerilla Publicity, the downturn happened right before Sept. 11 and got her thinking. "The truth is, I wasn't really doing what I loved," she says. "I ended up managing people instead of doing what I wanted, which was strategic publicity."

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Desert Valley Times
Mesquite, NV
Seven ways to promote your business on your own. Do you need attention? If you're a small business, non-profit organization or new entrepreneur with a hot idea, chances are you do. All businesses need publicity, but how do those with a modest marketing budget get public exposure — a vital element in success of any business?
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The Cincinnati Post
Some of the Best Books in Business
Paul Tulenko, Ph.D. - MBA
The latest business books that authors, publishers and publicists want you to have on your shelf are in; and I've selected those I feel are better than average. I actually read every book I recommend, so when I say, "But this one," I believe that particular book can make a material difference in your bottom line. If you wonder how I assign values, the Bible, the Constitution, and the Bill of Rights receive six stars.
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The Salt Lake Tribune
Utah business goes guerilla to get noticed
By Lisa Carricaburu
Brian Gibson of Taylorsville will do almost anything to make his upstart business succeed. To wit, Salt Lake City's rush-hour commuters may have spotted the owner of Utah's first 1-800-GOT-JUNK franchise wearing a blue Afro wig and wildly waving a sign promoting his business near congested freeway on-ramps.
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Start Up Garden
Here's a nice new book that will help you develop the crucial entrepreneurial skill of generating publicity — frugally. Guerilla Publicity by Jay Conrad Levinson, Rick Frishman and Jill Lublin, extends a popular line of "guerilla" guides stretching back nearly 20 years to the extremely successful Guerilla Marketing title.
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The Press Enterprise
Solutions: Self-Marketing 101
By Shannon Starr
Large companies and non-profit groups hire publicity and marketing companies to help them sell their product or get donations, but what can the little guys do? Become their own marketing firm. Jill Lublin helped write the book on self-promotion. "Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars" was created to help people solve the dilemma of getting information out to the public. The book was written by Lublin, Jay Conrad Levinson and Rick Frishman.
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Marin Independent Journal
San Rafael, CA
Jill Lublin, chief executive of Promising Promotion, a Novato based public relations consulting firm is co-author of a new book, "Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars."
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Woodford Courier
Washington, IL, All Graduate World Report

Seven ways to promote your small business
Do you need attention? If you're a small business, non-profit organization or new entrepreneur with a hot idea, chances are you do. All businesses need publicity, but how do those with a modest marketing budget get public exposure — a vital element in success of any business?
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Fortune Small Business
By Bridget McCrea
Unlike many entrepreneurs, Jill Lublin never hesitated to borrow the money she needed to start her public relations agency or keep it growing. Since founding Promising Promotion in Novato, CA in 1990, she's tapped into her credit cards for an undisclosed amount, taken out three short-term bank loans, and received a $20,000 line of credit. She's also secured access to an overdraft account that giver her up to $5,000 worth of protection.
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Income Builders News
All Graduate World Report
IBI Faculty member, Jill Lublin, has joined forces with Hay Conrad Levinson and Rick Frishman to author bestseller, Guerilla Publicity. To succeed in any chosen field, you need effective public relations techniques. Guerilla Publicity contains hundreds of proven techniques and sure-fire tactics for the reader to conduct a solid publicity campaign.
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American Society of Journalist and Authors
Book marketing guru John Kremer, publicist Jill Lublin, and radio talk show expert Joe Sabah were presenters at a full-day seminar from the Nay Area Independent Publishers Association (www.baipa.net) March 15, 2003, in San Rafael, CA.
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San Francisco Business Times, San Francisco, CA
It's Not Who You Know, It's Who Knows You!
Jill Lublin is a master marketing strategist utilizing guerilla tactics to get your word out and create visibility in the marketplace. For 20 years, Jill has worked with ABC, NBC, CBS and every national media source, giving her incredible insight into what actually brands a company, CEO, product, idea, cause and service.
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Suburban Lifestyles
Rochester, Rochester Hills, Washington Twp. & Oakland Twp.'s
'Guerilla Publicity' offers crash course in PR
High profile PR executive Jill Lublin, co-author of "Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars," will hold a presentation and book signing at Rochester Hills Barnes & Noble on March 19 at 7:30p.m.
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Library Journal University of Richmond, VA
"Guerilla Publicity"
By Littleton M. Maxwell, Business Information Center
Levinson began his series of "guerilla marketing: titles in 1963 and now had almost 30 to his credit. Here he is joined by Rick Frishman, a previous collaborator, who is president of Planned Television Arts and executive vice president of Ruder Finn, and Jill Lublin (Insider's Edge to Powerful Publicity), CEO of the strategic consulting and public relations firm Promising Promotion.
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