GUERRILLA PUBLICITY
The Dos and Don'ts of Media Follow-up
By Jill Lublin

The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe.

15 things the media hates:
15 things the media loves:
  1. Not take "no" for an answer
  2. Long news releases
  3. Lying, hype, and misrepresentations
  4. Lack of Preparation
  5. Small Talk
  6. Overkill
  7. No repeated cold calling
  8. Freebies
  9. Name dropping
  10. Lack of focus
  11. Confirmation calls
  12. Gimmicks
  13. Not following up requests
  14. Same ideas
  15. Getting upset
  1. News
  2. Brevity - Be Clear
  3. Knowing targets
  4. Relationships
  5. Preparation
  6. Broad appeal
  7. Ties
  8. Experience
  9. Visualization
  10. Celebrity tie-ins
  11. Prompt response
  12. Courtesy
  13. Visual aids
  14. No road blocks
  15. A pleasant attitude

Jill Lublin is a public relations / networking consultant and CEO of the strategic consultancy, Promising Promotion, located in Novato, California. She speaks internationally and teaches powerful and practical techniques that anyone can use. Jill is also the Co-Founder of the company, GoodNews Media, and host of the nationally syndicated radio show, "Do the Dream". She is also the author the national best selling books, Guerrilla Publicity and Networking Magic. Jill can be reached at (415) 883-5455 or by email info@jilllblin.com

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Copyright© 1999-2008  Jill Lublin   PO Box 5428 Novato, CA 94948   415.883.5455   email: info@jilllblin.com
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