The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines, Jill Lublin has the inside scoop on what makes the media smile and what makes them cringe.

15 things the media hates:	15 things the media loves:
Not take "no" for an answer Long news releases Lying, hype, and misrepresentations Lack of Preparation Small Talk Overkill No repeated cold calling Freebies Name dropping Lack of focus Confirmation calls Courtesy Not following up requests Same ideas Getting upset	News Brevity - Be Clear Knowing targets Relationships Preparation Broad appeal Ties Experience Visualization Celebrity tie-ins Prompt response Gimmicks Visual aids No road blocks A pleasant attitude

Jill Lublin is an internationally acclaimed speaker and best selling author of the books, Guerrilla Publicity and Networking Magic. She is the CEO of the strategic consulting firm Promising Promotion and founder of GoodNews Media, Inc. Jill hosts the nationally syndicated radio show Do the Dream, has a TV show called The Connecting Minute, and is working on her third book to be published by McGraw-Hill in 2008. She can be reached by phone at 415-883-5455 or by email at info@promisingpromotion.com.

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